Shotfit is an iOS app that uses on-device vision and a small instruction-tuned model to coach casual photographers in real time — composition cues, light reading, and a single suggestion per frame. I led product and design from idea to App Store.
Most casual photographers know the feeling: the photo on the screen looks worse than the moment in front of you. Shotfit asks why — and offers one small, actionable cue. Not a tutorial, not a filter. A whisper from someone who knows.
Scroll through the core loop — capture, review, improve. The phone keeps pace with the story.
On-device vision reads the scene and surfaces a single composition or light suggestion — never more than one at a time, so it guides instead of nags.
Right after the shutter, a quick read on what worked and the one thing to try next time. Specific, forgiving, and quick to dismiss.
Weekly progress turns scattered snapshots into a visible learning curve — the quiet reward that keeps people shooting.
Swipe through the shipped screens. Drag, use the arrows, or the dots below.
The hardest design decision wasn't what to show — it was everything I chose not to show. Restraint was the product.