Founder who designs. Designer who ships.
I’m a Product Design Engineer and Founding Product Engineer with 15+ years in product across 30+ engagements — four startups I founded end-to-end, two acquisitions I helped shape, and senior design at US companies, all from Europe. The thread is the same: get a team to a decision and turn that decision into something a customer can use this week.
I keep a small list of beliefs taped to the inside of my notebook. Three of them:
One. The fastest way to a good design decision is to make a bad one in front of the right people. Ship a sketch by Tuesday.
Two. If the engineers can't extend my system without asking me, the system is broken. The library belongs to the team, not to its author.
Three. Design that doesn't move a metric is a portfolio piece. The metric is the assignment.
Underneath those is a simpler claim: I read fast, sketch fast, and care more about the team's output than my own credit. Most of my best work is in products that don't have my name on them.
VisaEngine · Remote
AI that guides people through US visa paths. A Next.js + Vercel AI SDK app with a multi-agent assessment engine and RAG over immigration rules on Supabase — designed and engineered end-to-end.
Agenlead · Remote
Autonomous voice agents (n8n, ElevenLabs, Twilio, GPT-4o-mini) on AWS that call, qualify and book leads, with iOS and web companions.
Shotfit · iOS · App Store
On-device AI photo coach for iPhone — real-time composition and light cues, taken from idea to the App Store.
PatternAI · Remote (US)
GenAI onboarding and adaptive UI for enterprise — chat-based querying of structured data, shipped in 2022 before ChatGPT.
Outdoorsy · Remote (US)
Redesigned booking and monetization flows to self-service. ~30% revenue contribution, ~20% less support dependency, and the company's first mobile design system.
Rakam · Remote · Acquired by LiveRamp
Third team member. Led a full redesign from an engineering-first analytics tool to a product teams could use — later cited in LiveRamp's acquisition due diligence.
AppSamurai · Remote
Interaction strategy, navigation & flow, design of interactive prototypes for AdTech customers.
Gobambino · Remote (US)
B2B2C marketplace for booking kids' activities. Strategy, product, fundraising.
Scotty · Istanbul · Acquired
Türkiye's first motorcycle ride-sharing platform. Defined the core map-based booking and real-time patterns; scaled from a founding team to ~100 people in a year.
Botanalytics · Remote
Conversational analytics with live in-conversation intervention. Adopted by teams at Coca-Cola, eBay, AstraZeneca, Philips, Rakuten and Comcast.
Clearsettle · London
First fintech role. Reframed merchant settlement and dispute flows.
WPmanya · Istanbul · Acquired
WordPress themes marketplace; built the business strategy and led the team to an exit.
Independent · Remote
Plectica (YC) · Mindcloud · Finch · DeFiTuna · Falcon AI · Youtility · LocalGuddy (Acq) · Midtown Doornail · MobileAction.
Design
- Product design
- Interaction & motion
- Design systems
- AI-assisted design
- Prototyping & UI
- User research
Product & AI
- Strategy
- Founding & 0→1
- Team leadership
- AI products & agents
- LLM interaction design
- Roadmapping & growth
Engineering
- TypeScript, React, Next.js
- Supabase, Postgres, pgvector
- Vercel AI SDK, RAG & agents
- Swift · iOS
- AWS, Docker, n8n
- Stripe, Tailwind, shadcn
Selected as Mentor & Facilitator for the first official Google Design Sprint in Türkiye — guiding teams from major organizations (Hürriyet, e-Devlet) through prototyping and alignment.
"New Ideas, New Businesses" for Casefuture. Led a 24-person team across paid and unpaid roles.
Standing 1:1 mentor slots for early-stage founders since 2018; Sprint facilitation for stuck product teams; evaluated 20+ startups as jury at CampTech and Uni4Society.
Startup Wise Guys (accelerator, solo founder), IXD Foundation, Hackathon Raptors.